Hazel Boutique has four locations, shifting inventory, and frequent sales. The site has to keep up with the team, not slow them down.
A New Jersey fashion retailer with four East Coast locations — they had a clear vision for their online store but needed a developer to build it properly and refine the design. I rebuilt their Shopify site from scratch during their brand overhaul.
The build included marketing integrations for text and email campaigns, product features like favorites and reminders, inventory tools for multi-location operations, improved analytics, and third-party connections for shipping and performance tracking. Built for editability — the team updates it themselves for seasonal changes and new merchandise.
