Interwoven had a strong brand and 7,000+ SKUs. They had no online store.
A boutique clothing store in Asbury Park known for bold merchandising and brand identity — a strong brand guide and no online presence to match. I built a Shopify store that honored their visual identity while organizing inventory into logical categories by type, occasion, and collection.
I replaced Shopify plugins with custom solutions aligned to their brand standards, set up branded email automations, and configured the platform for self-service content updates. The site launched as a revenue channel alongside their physical store.
