Lisa Says Gah didn't need a new platform. They needed someone to fix what was broken, improve what was weak, and not touch what was working.
A Shopify Plus store with tens of thousands of daily visitors — beautiful on the surface, tangled underneath. Buggy integrations, underperforming product pages, confusing filters. Previous developers had left technical debt. Current operations couldn't be interrupted.
I executed quickly and reliably and saw growth in sales, conversion rates, search traffic, and total orders during my time working with them.
Side filter over dropdown
The filtering system made dynamic filtering awkward. The fix wasn't just technical — the UI shifted from confusing dropdowns to a side filter panel that's omnipresent on desktop and viewable as a whole on mobile. I wrote custom JavaScript to handle filter state without full page reloads, then optimized collection queries so results appeared instantly. The backend restructure and the style fix happened together.
Product page redesign
Improved the hierarchy guiding customers to a decision, moved up review scores for social proof, improved Shop Pay integration for faster checkout, and added a wishlist button.
Integrations
I helped transfer existing reviews to a new system with automated email reminders, discounts, and photo sharing. Smoothed out the preorder system, order validation, customer support tools, international currency conversion and regional shipping logic, and inventory and order syncing with backend systems. Each integration has its own quirks — Ruby on Rails to Shopify Liquid, ERP data structures, social media rate querying blockers.
